In 2018, I embarked on a journey with Thrasio—a venture fueled by a compelling idea that resonated with us all. As one of the initial ten hires and the exclusive creative force for the initial seven months, I played a pivotal role in shaping the creative department. Thrasio, a trailblazer in the Amazon acquisition industry, aimed to own, operate, and foster the growth of successful consumer product brands on Amazon. During our early, resource-constrained phase, I conceived the original logo, established brand guidelines, and crafted the inaugural website in 2019. With increased resources, I promptly undertook the redesign of the Thrasio website in 2020.
In the first year, I embraced diverse roles, including creative strategist, graphic designer, art director, production director, copywriter, and overall visionary for the Thrasio brand and the acquired consumer product brands. Scaling my team in tandem with the company's growth, by 2021, I had successfully cultivated a 100-person creative department tasked with driving revenue and fostering brand loyalty through creativity. Over 200 brands were seamlessly onboarded, with the rebranding and redesign of over 5,000 Amazon listing pages, development of marketing campaigns, enhancement of packaging designs, and refinement of brand guidelines.
In 2021, I collaborated with a small team and contributed to the Thrasio rebrand project as an advisor. The objective was to define Thrasio's industry leadership, differentiate from aggregator competitors, and cultivate a personality that attracts sellers, employees, and investors. The rebrand, piloted by Arturo Aranda in collaboration with Pentagram and Mischief, marked a significant milestone. Following the launch, I led the art direction internally, collaborating with team members to continually build brand assets for social media, internal usage, employee engagement, and more.
As of 2024, my role as Executive Creative Director involves designing and art directing the full spectrum of Thrasio's brand needs across the website, social platforms, internal communications, and consumer product marketing creative direction.
Thrasio Brand Video and Thrasio Culture Video were expertly shot and produced by Bennett Creative in 2019.
Thrasio Rebrand Launch video edited and animated by Chris Thomas in 2021.
Thrasio F1 Race car 3D render created by Daniel Martin del Campo.
