Nestopia was developed in 2023 and launched in 2024 as a subsidiary of Thrasio in partnership with Sara Law, Creative Lead and Mark Hoban, Copywriter.
I took the lead on the logo and visual identity in this project which the team used as a jumping point to refine the website assets & I supported in a director role in the development of the brand story, tagline, and tone of voice. To prepare a company internal announcement, I created a short introductory video to visually introduce the website at the company-wide meeting.