Upon joining Bravelets in 2015, I found the creative team working with a strong visual identity, which became a foundation I diligently nurtured throughout my tenure until 2018. Operating within the constraints of a modest team of fewer than 15 individuals and a limited budget, I undertook the roles of photographer, editor, email campaign designer, social media post creator, and website design evolutionist. Notably, my proudest moments include spearheading product design projects such as the "Time to Be Brave Watch" and the "Be Brave Scarves" collections.
In response to the company's growth, I supported the development of a direct sales program involving Independent Fundraising Consultants. In this capacity, I art directed and designed all print materials, product catalogs, welcome gifts, and instruction manuals. As the company matured, I expanded my skill set to encompass customer service, web coding, consultant management, and the construction of marketing campaigns.
Bravelets, a jewelry and gifts company, carries a noble mission of empowering individuals to exhibit bravery in the face of adversity. Each piece of jewelry is meticulously crafted to symbolize a specific cause or personal narrative, with a percentage of the proceeds donated to related charities. Established in 2012, the company initially focused on bracelets and later expanded its product line to include necklaces, earrings, and more.
Charitable giving has been ingrained in Bravelets' ethos since its inception, with a portion of each sale dedicated to various causes, including cancer research, rare diseases, mental health, and more. Collaborating with nonprofit organizations, Bravelets has forged partnerships aimed at raising awareness and funds for specific causes, solidifying its commitment to making a positive impact.