In mid-2020, I led a collaboration with Snoop Dogg for Thrasio in partnership with John Hefter, VP. The production for the commercials quickly became one of the most challenging production projects I had encountered due to the restrictions of the COVID-19 pandemic. To execute this we worked directly with his team at Merry Jane Productions and they filmed the script we wrote with him in his home. We were not allowed to be on set due to the pandemic restrictions.
From the content produced, we edited 2 commercials and took stills from the footage to produce digital graphics. I led creative and art direction in partnership with John Hefter, VP Creative.
Video Produced by Mike Viney at Merry Jane Productions
Designs by Catherine Mitchell
Copy by Lauren Rogers